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Lori Norman

Lori@lorinormanhr.com

Who I Am

Construction Worker Indoors

Three decades of building HR where none existed - never just a place on the org chart

My career has never followed a straight line, and that has been its greatest strength. I learn fast, build with intention, and help leaders make better decisions about their most important asset: their people.

The Path

I entered the corporate world with no office experience, no industry contacts, and no safety net. What I had was an instinct for rapid learning, an ability to earn trust quickly, and a refusal to be defined by what I hadn't done yet.

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I walked into Extel Corporation and was promoted twice in under a year; from accounts payable to running the payroll department, despite having never processed a single paycheck. I didn't wait to be trained. I immersed myself in the regulations, rebuilt fractured relationships across departments, and delivered zero penalties across every payroll tax audit.

Step into the unknown, master it, raise the bar. That pattern has defined every chapter since.

Modern Minimalist Staircase

Career Timeline

Extel Corporation (subsidiary of EMCOR/JWP)

Payroll & Personnel Manager

Promoted twice in under a year and began my formal HR career, quickly becoming a trusted advisor to senior leadership.  Acquired by JWP/EMCOR, then recruited by them to build the HR function and subsidiary governance at the corporate level.

The EMCOR Group - then called JWP Inc

Director, Human Resources

Scaled with the company to 125+ subsidiaries and 25,000+ employees. Centralized benefits, set policy frameworks, and led HR due diligence and workforce integrations across dozens of acquisitions.

MasTec Inc

VP Human Resources

Built the corporate HR function from the ground up again - partnering with senior leadership on M&A, organizational design, and workforce planning across 10,000+ employees and 250+ locations.

Americano Media Productions |  Real Media Works

SVP Human Resources

Americano - Advised executive leadership through every phase of growth and then supported Real Media Works' successful 2026 merger with JPRian.  Brought into Real Media Works by former executives of Americano.

How I Work

The principles behind every engagement.

"How can I help you?"

Every initiative starts with that question - not with a program already in hand.

No two integrations are alike

Each one takes creativity, meticulous attention to detail, and communication that keeps people's trust.

Great leaders do not build businesses alone; they build people, and people build great businesses

A seat at the leadership table

HR belongs there as a genuine strategic partner; a builder of business outcomes, not a policy enforcer.

Leadership is a team

The most effective HR leaders make everyone around them stronger, not just themselves.

The right people work magic

The wrong person doesn't just underperform - they create disruptions that ripple through the whole organization.

Build with intention

Gather first, understand deeply, map the interconnections, then build something that holds up as the business grows.

What energizes me now

With the rapid rise of AI and the evolving demands of today's workforce, I'm more energized than ever to bring forward-thinking solutions to the challenges organizations face. The goal has never changed: helping people and organizations reach their highest potential, together.

Office Collaboration Moment
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